The Cloud As A Launching Pad – Leverage The Cloud

I looked at the Parler-Amazon situation in a previous blog post as a cautionary tale. The focus was on the negative side of that situation and finding ways to avoid vendor lock-in. In this article, I will look at the positive side of that situation. Parler would likely not exist at all and definitely would not be the same if not for Amazon. This is a tale of how we can leverage the cloud to take our business to new …

Thank You For Your Business – Customer Appreciation Tips

Each year we enter a season of giving and thankfulness as it winds down.  One of the things that come out of this is a sort of season of customer appreciation.  The challenge in this attitude is finding the best way to show our appreciation without coming off too sappy.  We want to thank our customers and build loyalty, not overwhelm them with more selling. To Brand or Not To Brand The first decision to make with this customer appreciation “gifts” …