Know Your Customers – Who Will Use The Solution
One of the most common oversights in a failed product is a failure to know your customers. That may seem an obvious requirement. However, they tend to be misunderstood. We often build a solution without spending time understanding how the users will see it and their needs. It is not the same as building a solution that looks for a problem. This misstep is far more subtle. We have our customers in mind, as we should. Our failure is a …
