If you work in retail or use a credit card, you have come across the latest technology: chip and pin. In the U.S. this is a newer and less prevalent technology than it is in the rest of the world. However, that does not diminish its importance.
The more technical name for this technology is EMV (a shortened version of the card schemas: Europay, MasterCard, and Visa) but you can find usually find both phrases used in discussions about it. You may wonder what good it is and why it matters. If you are a company that accepts credit cards, this is a technology crucial to your future. The sooner you embrace it, the better.
Chip and Pin is More Secure
Chip and pin cards are more secure than traditional card swipe solutions. This is due to more built-in validation and verification. Without getting too technical, the big difference is that traditional cards use only a card number and expiration date in a transaction. The chip contains much more information that can be used to make it that much harder for hackers to fake a transaction.