Recent events have me thinking about the pros and cons of when to fire a client. It is often a difficult decision to make and even more complicated than accepting a contract or customer. The challenge in accepting a customer includes questions such as whether you can take on the additional work or the profitability of the work. Once you land a customer, you are used to that revenue and level of work. Yes, even if that work includes headaches. …
I looked at the Parler-Amazon situation in a previous blog post as a cautionary tale. The focus was on the negative side of that situation and finding ways to avoid vendor lock-in. In this article, I will look at the positive side of that situation. Parler would likely not exist at all and definitely would not be the same if not for Amazon. This is a tale of how we can leverage the cloud to take our business to new …
Each year we enter a season of giving and thankfulness as it winds down. One of the things that come out of this is a sort of season of customer appreciation. The challenge in this attitude is finding the best way to show our appreciation without coming off too sappy. We want to thank our customers and build loyalty, not overwhelm them with more selling. To Brand or Not To Brand The first decision to make with this customer appreciation “gifts” …
